A circular solution to marine pollution and waste reduction
The project addressed the environmental challenges of San Andres by reducing waste generation and marine pollution through the implementation of a returnable cup system, based on a sustainable and circular approach to packaging. GREENTUR also supported Colombia’s goals of conserving the environment, reducing waste, and promoting sustainable economic growth.
GREENTUR was developed through cooperation between Clean, Denmark’s national water and environment cluster, which drives the green transition of Danish companies internationally; Kleen Hub, the innovator of the TAP&REUSE™ system, which paved the way for a reusable future in packaging; ACOTUR, the Colombian Association of Responsible Tourism, which promotes sustainable tourism practices; and INVEMAR, the Colombian Institute of Marine and Coastal Research, which enhances environmental research and the management of ocean ecosystems.
The purpose of the project
The purpose was to reduce waste generation and marine pollution through the implementation of a returnable cup system in San Andres. By embracing a sustainable and circular approach to packaging, GREENTUR contributed to Colombia’s goals of conserving the environment, reducing waste, and promoting sustainable economic growth. In addition, the project aligned with Colombia’s National Development Plan, which emphasizes the importance of sustainable production and consumption patterns, as well as national legislation on single-use plastics (Law 1973 of 2019), by providing an alternative to these materials.
The implementation of Kleen Hub’s system had the potential to stimulate local entrepreneurship, create job opportunities, and boost the tourism sector in San Andres, thereby contributing to the economic and social well-being of the region. Ultimately, the project served as a blueprint for other regions in Colombia seeking to adopt sustainable practices with the aim of creating a more environmentally friendly and prosperous future.
Key activities
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Joint development of activities: Partners collaborated on the design and implementation of project activities aligned with the objectives of the GREENTUR initiative, with a focus on sustainable development and responsible tourism.
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Exchange of expertise: Knowledge, expertise, and best practices were exchanged in areas related to environmental conservation, sustainable tourism, and community engagement.
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Workshops and training programs: The project included the organization of and participation in workshops, seminars, and training programs to build local capacity in sustainable tourism practices.
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Promotional activities: Partners worked together on marketing and promotional activities to raise awareness of the GREENTUR project and sustainable tourism.
